The Committee on the Tourism Promotion in Kazan studied the experience of Hangzhou on the calculation of tourists

The delegation from the capital of Tatarstan got acquainted with the work of the unique Center.

(KZN.RU, September 19, Regina Nurulina). Today, the Kazan delegation, headed by Daria Sannikova, the head of the Committee on the Tourism Promotion, is on a visit to China with a unique method of tracking tourist flows.

Every year, the Chinese city of Hangzhou is visited by 160 million tourists, 4 million of them are foreign tourists. At the same time, only 1 million tourists from abroad are accommodated in hotels. Fu Weizuan, the director of the center, told how the information about arriving tourists is gathered.

Experts from 15 Chinese IT companies worked on the creation of the center for three years. The large screen shows the total number of tourists, the number of people who are on a particular tourist site, all accommodation facilities, information from which cities and countries visitors come. The information is updated in real time. The information of cellular operators, special application, payment system Union pay, hotel reservation systems, tickets for airplanes and trains is accumulated to obtain it. Further, all the information is sent to the Office for Large Data of Hangzhou, which is engaged in the analysis of the information received. Later, decisions are made based on their analysis. For example, it was recently revealed that the number of tourists from India is increasing, but they usually fly to Hangzhou through Hong Kong. For a more comfortable visit, it is planned to open direct flights between the cities of India and Hangzhou.

In addition, delegations from Kazan showed a map with the location of hotels. There are 9657 of them in Hangzhou. The best 6 hotels of the city are displayed on the screen, the rating is based on the feedback of visitors. At the end of the year, the Center awards 10 best hotels.

Annually, 10 million yuan are spent on maintenance and software (100 million yuan is invested in the development of tourism in Hangzhou). But according to Fu Weizuan, investments are justified, and the center managed to prove its effectiveness.

All of the seen impressed the members of the delegation. According to Daria Sannikova, it is very important for the Committee for Tourism Promotion to make an individual portrait of the city’s guests. At the moment, the information is taken from hotels, the Office of Internal Migration, but they do not give a complete picture. “Today's visit to the counting center of tourists showed that it is necessary to cooperate with all cellular operators, booking systems in order to obtain objective information. Their experience will be very important for the further planning of the tourism development strategy in Kazan for us”, said Daria Sannikova. The Committee for Tourism Promotion plans to establish cooperation and interaction with the Hangzhou Tourism Counting Center, which is ready to provide information describing the system and the mechanism for its implementation. According to Fu Weizuan, the most important will be getting support from cellular operators. It is planned to find a developer company in Kazan to implement the program.

Earlier, at the end of 2017, Ilsur Metshin, the Mayor of Kazan, and Evgeniya Lodvigova, the first deputy head of the Kazan Municipality, visited the Tourism Counting Center in Hangzhou. Since the moment of their visit, the system has been updated. Now the movements of tourists and their route can be seen.

Earlier in the course of the visit, the Kazan delegation presented the tourist potential of the capital of Tatarstan to the largest tour operators of Shanghai, told about the Kazan stage of the “Red Route”, and introduced the hospitality programs designed for Chinese tourists. China is one of the most promising countries for establishing tourist relations. According to the Association of Tour Operators of Russia, Chinese tourists have become leaders in the entry flow to the Russian Federation.