The XXIV International Specialized Exhibition “Tourism and Sport” started in Kazan

Tourist potential was presented by 36 cities and 18 regions of Russia and the world.

(KZN.RU, April 11, Alena Miroshnichenko). The XXIV International Specialized Exhibition “Tourism and Sport” opened today at the EC “Kazanskaya Yarmarka”. This year, more than 100 companies from 36 cities and 18 regions of Russia and the world represent the tourist potential of the guests. The exhibition is dedicated to the upcoming 100th anniversary of the TASSR and the WorldSkills Championship.

Sergey Ivanov, the chairman of the State Committee of Tourism of the RT, Shamil Ageev, the chairman of the Chamber of Commerce and Industry of the RT, Daria Sannikova, the director of the Tourism Promotion Committee of Kazan, Adam Stifter, the Consul General of Hungary in Kazan, Evgeny Deshevykhthe head of the Altai Territory Department for Tourism Development and Resort Activities, and others attended the opening ceremony.

As Daria Sannikova noted, the value of the current exhibition is that the stands of Kazakhstan, China, Turkey, Hungary and other countries are represented here. “These are our key partners with whom we work on the mutual exchange of tourist flows,” she said. “Today the republic is actively integrating into the world market, gaining more and more authority in the tourist community. This is confirmed by the 24th exhibition held today. This is an effective platform that gathers the best players in the market and contributes to the formation of a brand of our state as a country favorable for tourism and recreation, ”said Evgeniy Deshevykh.

Traditionally, the stand of Kazan was presented at the exhibition. According to Sergey Ivanov, the core of the tourist product of Tatarstan. The main idea that specialists of the sphere of tourism are trying to bring: “Kazan is much more”, “Kazan is more than you think”, “Kazan surprises”. “We are now fighting for the returning tourist. When guests arrive, we need to anticipate their expectations. I must say, tourists claim that Kazan really has something to see not only in terms of architecture and historical sights. We can walk along the embankment, in the evening go to the cozy parks and squares, try the national cuisine. And all this is available at any time of the year”, D. Sannikova explained the meaning of the slogan.

The participants of the exhibition held various master classes, demonstration sports performances, presented the tourist potential of cities, including the sister cities of Kazan: Ufa, Nizhny Novgorod, Ulyanovsk, and Nur-Sultan (Kazakhstan). “We highly value our relationship with partner cities. We can boast especially close relations with the capital of Kazakhstan, Nur-Sultan. For example, in 2017, we placed a number of advertising banners on the streets of the Kazakh capital. We want to actively develop this practice in other cities”, D. Sannikova marked at the presentation of the tourism potential.

Today, the 3rd International Culinary Competition named after Yunus Akhmetzyanov also opened at the exhibition. On April 12 and 13, master classes and demonstration performances will continue at the exhibition, and the Interregional Scientific and Practical Conference “Russia is My History”, dedicated to the Year of Children's Tourism in Russia, will be held as well.

Photo report

The 24th International Special Exhibition "Tourism and Sport"